Having stolen the hearts of many listeners across the country with his hit single Mukoko, Tytan has been a wanted man on many a list. The girls want him in their inboxes (hopefully only the singles), the corporate world wants him on their jingles, listeners want him on air, so do airlines and we, the hip-hop police finally managed to take him in for questioning.
You cannot just steal the spot light from the music industry as a whole and go Scott free.
So here is how the interrogation went. We gave 2 of our best officers the task.
Good Cop: We recently learnt that you have been selling CD’s at Spar outlets. How have the sales gone so far?
Tytan: They have been great. We’ve sold out on most stores.
Bad Cop: Of all tracks you did, why did you pick this one? Could it be that it’s attention grabbing enough to be a weapon of “mass distractions”? Handirare (I don’t sleep) sounds like you’ve been plotting some malice all night. (Threatens to add Tytan to a Zim Hip-hop broadcast list)
Tytan: I picked this record because it’s a new release, a record that I’m fully on as Tytan without any vocal or performance collaborations (thus showing my independent artistic ability), it’s a festive song (my style of music) and it’s a project I see producing great results in the year to come.
Good Cop: How long have you been in the industry. How long has it taken to monetize Tytan?
Tytan: I’ve been in the industry for 6 years. It’s taken 3 years to monetize Tytan in the industry through artist management and production work but it has taken 5 years to monetize Tytan as a musician.
Bad Cop: If you were to mentor a newbie, do you think it would take them less time. Or you regard the 6 years as essential? (With blade on Tytan’s throat)
The 6 years were very essential but relative to my life and how it panned out. I do believe that with assistance or rather, mentor-ship, we can pick the right routes to our success without stumbling over blocks we could avoided. So yes, if I was to mentor a newbie it take them less time. For example, Soul Afrika, they had been trying to break into the market for quite some time before I started managing them. They had submitted their music and all sorts but failed to get recognition til they got management.
Good Cop: What are the basic things artistes can look for when picking a good manager?
You have to look for someone who believes in you as more than you do in yourself thus having your best interests at heart.
He should know the products your selling very well, in this case, the music.
Your manager has to be well versed in strategy and contracts. He or she has to have a clear knowledge of your target market and be innovative.
He needs to be able to handle a publicity crisis whenever it surfaces.
Generally, that’s it, for a Zimbabwean manager. I do suggest you get different managers for different aspects of your career to create a well oiled machine that is the AnR, Publicist, Brand Manager, Music Manager, Road Manager, Band Manager, Artist Manager….there is a lot involved but that can only happen if you’re well-funded as a musician.
That’s it, you read it yourselves. The man is till under investigations so far the information we can give to the public is that, he is selling CDs through certain Spar Franchises and the details are in the aattached image.
Make sure to follow @Mcpotar, our Hip-hop Police Commissioner on twitter or we will plant incriminating evidence in your house and visit you with a search warrant.
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