Category: Music Industry

Get tips on how to be successful as an independent artist, how to market yourself as a Zimbabwean hip-hop artist especially.

3 Mindsets That Strangle Zim Entertainment

The Endowment Mindset

The endowment effect is a term in psychology and behavioural economics that describes the tendency of people to value something they own higher than it really costs.

In other words someone with a phone valued by others …